StreetJelly starts a new blog series on Marketing and Artist Promotion.
Whether you are fairly new to StreetJelly or part of a larger following of regular StreetJelly performers; you almost certainly notice the steadily increasing number of artists who draw a large audience. These musicians are the envy of most performers on StreetJelly. There is no magic trick behind attracting an audience of die-hard-fans. You can follow some simple steps that can lead to an increase in viewer numbers and even a cult of followers who will go above and beyond to tip, attend shows, and promote your music. It all boils down to Branding: the who – your name, the what – what you are all about, and the how – how you spread the word.
Who – the Artist Name Don’t underestimate the power of your artist name. StreetJelly allows you to create a unique profile name (at least 5 characters) that becomes your own StreetJelly link. Think of it as your “stage name.” Choose a name that is pleasant and meaningful. It is tempting to choose something cool, but keep in mind that names which are associated with unpleasant events in life might deter people from going to your show. Pick something that defines you as a person or your music. It is perfectly fine to be inventive, but toilet references or violent phrases can be an automatic turn off to your shows.
Recommendations: keep it simple; choose a name that you are comfortable being addressed by; and when in doubt, use your actual name or family nickname.
What – Are you All About What does that mean? It’s your personal identity. Your intent is to create a strong bond with your audience so they feel a deep connection to you. The key to a large loyal fan base is a personal and individual approach to communicating with your fans. It literally means conversing with them one on one. It is about exchanging interests and skills in everyday life. If you lend a helping hand to someone, often people will remember you and support your own agenda. We often call this “networking,” or the building of productive relationships.
StreetJelly is a great avenue for networking since you get to talk live to your fans. Think about what you say during your shows, how you want people to perceive you, and what you post later online in other social media communities. Talk to people, a lot of people, everyone you meet.
How – You Spread the Word Many Streetjelly artists support each other and attend each other’s shows. This is wonderful, but it is important to attract your own personal audience. Maybe your friends or family, your coworkers, or neighbors enjoy live music. Let them know that you are performing on StreetJelly. Inform them about your upcoming shows and share your talent with as many people as possible. Soon your audience will grow and you will be one of the artists with the popular show. This will attract even more fans. Crowds attract crowds. Connect with this audience and make them watch you perform over and over.
Remember, do not spam a huge number of people on social media. Your posts will get lost in the sea of noise out there. But do individually invite people you know to your shows. And ask them to share your invitations. Rotate through different groups of people you know, too. It’s unpleasant to burden the same people all the time.
Branding is forming memories, opinions, representing ideals, and stirring emotions. You build loyal fans that associate your name and performance with a specific mixture of musical talent and personal charm. Building that deep bond takes time and commitment. But it’s simple. Get to know your fans, entertain them with your music, help them out when you can. Good luck out there!