Special guest blog by StreetJelly musician Clifton Printy to help his fellow musicians.
Building Profitable Entertainers
So here’s the deal.
You know at StreetJelly we have been building a series about promoting yourself and succeeding as a musician. Guess what? It is hard work. A creative and diversified approach to generating income will help today’s musicians earn a living.
Your fans, in one form or another, are your customers. But! Don’t try to sell to them. The idea is to be their friend, be in their heart and minds. When they are ready to buy, they will buy. You are their trusted pal.
Did I call your fans customers? Why yes! And if you don’t see them that way, you might quit now and save yourself some time. Your Music is your Brand. If you plan on any monetary success from your fans, then they have to be viewed as customers.
So don’t abuse them like spamming their email with, “buy my this and that.” Remember, they will come to you when they are ready.
Mentally put your suit on. You are a business. This is the music business so get into your business brain. Start spit balling. What would you buy? Here’s a few off the cuff ideas.
A “Love eating lobster and listening to Slam” sticker
“That’s my Kind of Music! Danny Campo” coffee cup.
The !clifty: Coffee cup
Summer Russell’s “Red Riding Hood Feet-Pajamas”
Lana’s “Christmas Bunny Hoodie”
So, ideally in a business you deliver a product and your customers pay you for it. For musicians, you are asking them to support your musical livelihood.
Are you making a plan?
Let’s start with some baby steps. Do you have customers? Maybe an email list of fans?
Try this to-do list…
- Start a newsletter.
Goal, populate an email list and send out a bi-monthly newsletter to your fans.
- Set a fan base goal. Let’s call it 500 people for this.
- When you are at 500 people ask them what they want.
- Deliver it for a price.
So here is your assignment. Think up your own ideas. Share them with your friends by commenting below. Make a difference. And thank you for contributing to the livelihood of your fellow musicians, BTW. ~Clifton Printy